Privacy Policy

Our Privacy-First Approach

What Information We Collect

Analytics Data

To improve FormatFuse and understand how our tools are used, we collect anonymous analytics data using:

• PostHog - A privacy-focused product analytics tool that:
  • Tracks anonymous usage metrics like page views and feature usage
  • Helps us understand which tools are most useful
  • Uses EU-based servers for data processing
  • Is GDPR compliant

Important: Analytics only tracks how you interact with our website interface. They cannot and do not access the contents of any files you process.

Automatically Collected Information

When you visit FormatFuse, we automatically collect:

• Browser type and version
• Operating system
• General location (country/region level)
• Pages visited and tools used
• Time spent on pages
• Referring website

How We Use Your Information

We use the analytics data we collect to:

• Improve our tools and user experience
• Fix bugs and technical issues
• Understand which tools are most popular
• Optimize website performance
• Develop new features based on usage patterns

Cookies

FormatFuse uses minimal cookies:

• PostHog - Uses cookies for anonymous session tracking
• Google AdSense - Google and its partners use cookies to serve and personalize ads based on your visits to FormatFuse and other sites. See the "Advertising" section below.
• Theme preferences - Stores your light/dark mode preference locally in your browser

You can disable cookies in your browser settings, though this may affect your experience with some features of the site.

Advertising

FormatFuse is free to use. To support the cost of building and running our tools, we may display ads served by third-party advertising partners such as Google AdSense, alongside promotions for our own RayLabs apps. Advertising is based only on your browsing activity — your files are never shared with advertisers, and ad serving never involves the contents of the files you process.

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to FormatFuse and other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
• You can opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of some third-party vendors' use of cookies for personalized advertising at aboutads.info.
• For visitors in the European Economic Area, the UK, and Switzerland, we request consent through a Google-certified consent management platform before serving personalized ads, in line with Google's EU user consent policy.
• To learn how Google uses information from sites that use its services, see Google's partner-sites policy.

Data Security

Since all file processing happens in your browser and we never receive your files, your data is inherently secure. For the analytics data we do collect, we use industry-standard security measures to protect it.

Third-Party Services

We use the following third-party services:

• PostHog - Privacy Policy
• Google AdSense - Privacy Policy

Children's Privacy

FormatFuse is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Your Rights

We don't collect personal information beyond anonymous analytics, and we never sell your data. Our advertising partner (Google) may process limited data such as cookie identifiers to serve ads, as described in the Advertising section — you can opt out of personalized ads at any time using the links above. You always maintain complete control over your files.

If you have any questions about the analytics data we collect, you can contact us at any time.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:

RayLabs Pte. Ltd.
Website: raylabs.io